Launched in 2003, Women Go Beyond aims to strengthen gender equality and enhance women’s empowerment at MAS Holdings; it also promotes their entrepreneurial skills and livelihood development. Lonali has been an active resource person for both ‘Abhinandani and Abhimani’ Programs since 2018. She curates and facilitates the annual entrepreneurial development program while she closely mentors 30-50 participant entrepreneurs during a period of 3 to 6 months. The programs focus on topics such as design, sustainability, marketing, retail, finance and packaging as well. The employees at MAS Holdings who also play a dual role as entrepreneurs are more confident and will see the world in a more sophisticated perspective as they go through the specially designed programs.